Seven forces shaping AI infrastructure decisions in 2025

GenAI has turned data centers into high-performance machines. Power budgets that once sat near 10 kW per rack now climb into the tens or even hundreds of kW as GPU clusters grow and models scale. Many facilities are feeling the strain on power delivery, cooling, and lifecycle ops, all while compliance and sustainability pressures rise. Data Centre Magazine

Liquid cooling moves from niche to mainstream
Air alone struggles to pull heat from dense GPU racks, so operators are adopting direct liquid systems to keep accelerators within safe thermal envelopes. NVIDIA’s Blackwell generation and rack scale NVL designs are presented with liquid cooling in mind, reinforcing that future AI builds will plan for liquid as standard. Uptime’s surveys also show a steady uptick in non-air cooling as densities rise. Dell+1

Rack scale becomes the new unit of deployment
Instead of buying single servers, IT teams now stand up complete AI racks that bundle compute, fabric, power, and cooling as one managed block. Dell and others frame modern AI as rack scale systems to simplify rollout and utilization while hiding much of the underlying cluster complexity. This shift changes how teams procure, move, and maintain gear.

Location choices get harder
Power and water availability, fiber proximity, and time-to-capacity can dictate where AI clusters live. When legacy rooms cannot be upgraded quickly or economically, firms look to cloud, colocation, or new builds that support higher densities and liquid cooling. Uptime’s density research underlines why many enterprises reconsider siting for GPU racks. The American Bazaar

Sustainability reporting tightens
EU CSRD and California SB-261 push companies to measure and cut climate risk and emissions. Meanwhile, hyperscalers have reported rising footprints as AI and data center build-outs scale, showing how tough targets can be in the short term. Expect stronger interest in renewable PPAs, heat reuse, and telemetry that proves efficiency gains.

One size does not fit all AI
Training, fine-tuning, and inference have different performance and cost profiles. Many teams separate clusters by role, mixing on-prem and colocation for steady loads and cloud bursts for peaks. Rack scale designs and high-speed fabrics then stitch the pieces together. Dell’s rack-level AI systems and operator density data point to this more modular path.

Sovereignty rules reshape architecture
AI and data sovereignty laws are expanding. The EU AI Act sets obligations for model providers and deployers, while US export controls continue to affect top-end accelerator availability. Global firms respond with more localized deployments and stricter data routing. ESG Today

AI moves to the edge
Pushing inference closer to users trims latency and bandwidth and can improve privacy. IDC and recent reviews highlight edge AI as a key enabler for real-time experiences and resilient services, complemented by cloud for training and orchestration. cio.inc

What to do next
• Plan for liquid cooling and higher rack densities in any new AI footprint
• Treat racks as the planning unit for capacity and service management
• Map workloads to the right venue mix across cloud, colo, and edge
• Build compliance and sustainability telemetry into day-one designs

Get in touch if your business needs a hand with the latest in the world of AI.